Best practices for change management

{'call_to_action': {'action_type': 'view_video_and_schedule_demo',
                    'text': 'Watch the change manager video; Schedule a Demo'},
 'category': 'marketing',
 'company': {'address': '10210 Highland Manor Dr., Suite 275, Tampa, Florida '
                        '33610',
             'name': 'Serviceaide Inc.',
             'phone': ''},
 'content': {'content_type': 'newsletter',
             'industry': 'IT Service Management (ITSM)',
             'summary': 'Promotional newsletter describing the importance of '
                        'Change Management and promoting ChangeGear, an ITSM '
                        'solution designed around change management. '
                        'Highlights product features, provides a video and '
                        'demo scheduling CTAs, and includes company contact '
                        'details and unsubscribe link.',
             'target_audience': ['IT professionals',
                                 'Change managers',
                                 'IT service desk managers',
                                 'ITIL practitioners',
                                 'IT leadership'],
             'title': 'Best practices for change management'},
 'email_type': 'blog',
 'footer': {'copyright': ''},
 'key_takeaways': ['Change management minimizes disruptions when making '
                   'changes to critical IT systems.',
                   'ChangeGear is an ITSM solution focused on change '
                   'management and can be standalone or part of a service '
                   'desk.',
                   'Key differentiators: unlimited/configurable workflows, '
                   'hierarchical approvals, customizable dashboards, and a '
                   'change management calendar.',
                   'Serviceaide (ChangeGear) provides US-based support and '
                   'professional services.',
                   'Calls-to-action: watch a video demo and schedule a product '
                   'demo.'],
 'original_sender': {'email': 'sam@i.serviceaide.com',
                     'name': 'Sam Wilson',
                     'sent_date': 'Tuesday, October 10, 2023 11:16 AM'},
 'received_date': '2023-10-10',
 'sender_email': 'chandrasekar@desss.com',
 'social_media': [],
 'subject': 'FW: Best practices for change mangement',
 'topics': ['change management',
            'ITSM',
            'ChangeGear',
            'ITIL',
            'workflows',
            'approval processes',
            'dashboards',
            'change calendar']}